Did you know video marketing has been around for over 30 years? These days, video is constantly consumed and appears on almost every platform online. Social media is dominated by video content – in fact, Facebook has 8 billion video views per day on its platform.
With most people now owning smartphones, it is even easier to produce video content to engage a potential audience.
Here are the 5 reasons why your business should be including video marketing in its marketing strategy.
#1: Your brain can process visuals much quicker than it can text.
According to the Visual Teaching Alliance, 90% of the total information transmitted to your brain is visual. Not only that, your brain can process visual information 60,000 times faster than text. In terms of marketing, that means that your message would get processed by the consumer’s brain 60,000 times quicker than if you’d written it out.
#2: Capture viewers’ interest
Video content is a lot more eye-catching than any other type of content and is more likely to hold a consumer’s attention. Why not try a short video on the homepage of your website to keep those bounce rates low and summarise what your business is about?
#3: Video allows information to be condensed
This one is especially important if improving your social media engagement is on the top of your to-do list this year. Content that is long enough to maintain viewers’ attention but short enough to leave them wanting more is the perfect mix for social media success – 30-90 seconds at the most!
#4: Videos make great storytellers
Have you got a great case study you want to shout about? Do it with video. Conveying information with video allows people to easily understand your message.
#5: Videos get 1,200% more shares than text and images combined.
This one is a bit of a no-brainer. It is a hard statistic to believe, especially when only a couple of years ago it was all about graphics. Video has returned as the best way to drive engagement on social media platforms and your business needs to utilise this opportunity to reach and engage potential customers.
Don’t forget that your business could start reaping the benefits of video marketing almost instantly with the use of your smartphone.