Yes, animated explainer videos are just one way of visualization, and there is no one big reason for you to choose exactly this type of video content for every occasion.
In some cases, staged video with real actors and props is more effective and reasonable.
Still, there are a few important advantages animated explainer video has over other visuals:
Explainers are short:
They are designed to grab your prospect’s attention quickly. In 90seconds or less, the best explainer videos can help your target audience understand your message and the value of your product.
They are simple:
Explainers streamline and explain the most complex ideas to make them understandable. The secret? Polished scripts and meaningful visuals. And on that note…
Explainers are visually attractive: Whether live-action or animated, a good explainer is always thoroughly entertaining. One key aspect, common to the best explainers videos out there, is that their visual delivery is always eye-catching.
They are informative:
The best explainer videos have the intrinsic value of providing useful information to potential customers. They are perfect for introducing your audience to your product or message and how it will improve their lives. How? By combining informational content in an educational format.
They are Impressive:
Lively animated characters along with eye-catching cartoons, trigger strong emotions and create a very special atmosphere that engages an audience and captures their attention. This adds an emotional component to rational arguments, enhancing the desired effect. It’s easier and more interesting for the audience to keep up with a storyline, when positive feelings are involved and the information presented in the video is more likely to stick in the memory. Plus, animated explainer videos are associated to a marketing tool in a less degree than staged video – and that’s why it doesn’t come off as irritating or obtrusive advertising.
They are no limited to scripts:
The characters can fly, dance, sing and wear any costumes, while the action may take place at any historical period and in any geographical location. This makes it possible to create an inventive storyline for better presentation of a product.
Summing up, by using animated explainer video it’s easy to communicate about complicated things, create memorable images and appeal to an audience’s emotions. However, animated explainer videos can successfully solve real-world problems, improve search engines results and provide an increase in leads, conversions and sales!